Starting up a business is 1 of the hardest endeavors one particular can just take on, it can be a lonely journey that entails a lot of setbacks. Even so, business owners are in many cases painted as infallible superheroes by the media with the several outsized, seemingly overnight successes acquiring all of the awareness. COVID and the ensuing economic problems have meant that numerous business owners are more susceptible than ever and require genuine tales explained to by men and women they trust and could need help from to ensure they remain resilient. Sweet Money, a fund that focuses on early-stage investments in client know-how providers with favourable effect has partnered with George The Poet, a Peabody Award-profitable London-born spoken word performer of Ugandan heritage to start a video clip and podcast series highlighting trustworthy, authentic tales about entrepreneurship.

Early Beginnings 

George grew up in London and started rapping at the age of 15 while in school. Before long right after he obtained a location at Cambridge University where he studied Politics, Psychology, and Sociology. Whilst he received some good results as a rapper he immediately understood the style experienced sure limits in conditions of how conveniently he could get throughout the social messages he wanted to at a time when Britain was going by means of important alter in the aftermath of a fiscal crisis. Whilst however at college he turned his consideration to spoken-word and began undertaking at other college displays. His good results did not go unnoticed and soon right after he started off carrying out company gatherings wherever sure industries would commission him to compose about the condition of the business “this gave me the self-assurance to know that I could implement my craft to other industries” he suggests.

On graduating from university he signed a record deal with Universal and spent a couple several years releasing singles that melded rap with his unique audio. Having said that, quickly right after he realized he wanted to aim his artwork on the social entrepreneurship sector, an area he put in the early component of his job working with “this was an space exactly where my text carried body weight with audiences that required to hear what I was saying and individuals were being seeking to fight poverty and employment” he states. He negotiated his way out of his deal with Common and properly grew to become an entrepreneur restructuring his way of doing business enterprise so his social convictions can be achieved. The many years that have followed have found George launch the award-successful “Have You Heard” podcast, win many awards, and conduct quite a few periods on countrywide tv.

Collaborating With Sweet Capital

George’s most recent job sees him partnering with Sweet Funds, an expense enterprise set up in 2015 with the personal capital of the founders of, the video game developer liable for Sweet Crush saga. Sweet Cash CEO & Chairman, Christian Dorffer a serial entrepreneur who has manufactured investments in about 40 early-phase companies came across George while seeking to find a lyricist who could help him with a venture. He experienced developed frustrated with the absence of authentic tales around entrepreneurship and required to put jointly a movie highlighting the resilience a single needs to do well. A rapid Google lookup introduced up George’s perform and Dorffer reached out. George was afterwards invited to Sweet Capital’s annual party for their business people where by he got to communicate to many of them locating out about their journeys. The parallels among Georges’s journey and any of the entrepreneurs was evident and led to the development of the online video “It Could Be For You”.

In addition to the online video Sweet Cash will be launching a speaker sequence with George The Poet, who will participate in and host the very first chapter of the sequence, which will concentration on black business owners. The speaker sequence will be called Sweet Founder Journeys. 

Speakers verified for the to start with chapter of Sweet Founder Journeys include things like:

  • Michael Johnson, 13 time Olympic and Earth Winner sprinter, founder of Michael Johnson Overall performance and an upcoming digital coaching app
  • Sharmadean Reid MBE, Founder of WAH Nails and Beautystack
  • Edith Cooper, previous Goldman Sachs Companion and member of the Administration Committee, and Founder of Medley along with her daughter, Jordan Taylor
  • Guy Primus, Founder and CEO of Valence, a social network for black pros

A signal up for the Sweet Founder Journeys series can be observed on the Sweet Money web-site

This short article is aspect of a sequence featuring various persons earning a big difference. You can come across far more articles or blog posts (click right here) and if you have a tale to notify or want to be up-to-date as quickly as new functions are produced information/comply with me on Twitter @TommyASC91